Defining your goals, Analyzing the Past, and Gathering Context for the Future

There is no official starting point in the process. However, if you have never applied a structured, user-centered process, this is typically a good place to start. This step is all bout defining coherent, granular goals and gathering any relevant data and context for making practical predictions about how to align user behavior with your established goals.


Turning Gathered Evidence into Practical Theories

What will be the spark that ignites your user? Well, that's the million-dollar question, and probably the most compelling reason to employ an experienced UX designer. My experience in developing and marketing both physical and digital products, with an emphasis on analyzing use and engagement data, has lead to a rich understanding of consumer psychology and behavior, with a demonstrated ability to turn that insight into functional designs and systems that directly impact the established goals.


Experimentation Gives Proof to Theories

Let's get real, theories are hard to sell if you can't provide proof of their potential. Considering that final development is a major cost burden, I put major emphasis on the creation of high-fidelity, interactive prototypes that can be delivered to the end user through structured, goal-driven experiments. My method includes a variety of tools, and the creation of custom metrics, based on the project's goals, to provide relevant reports that can accurately measure the effectiveness of any given design solution.


Things are Getting Real, Real Fast

My in-depth understanding of basic web languages and programming principles, as well as my intimate knowledge with the principles of interaction design, combined with my visual design and communication background, has allowed me to interface seamlessly with development and production teams to deliver high-quality product experiences; on budget, and on time.