THE PROJECT


It is already clear that street artist's have the talent to monetize their work, whether it be in galleries or through commercial partnerships. However, these same artists at times lack the means to create, share and protect their work. To aid the street artist in their quest for legitimacy and recognition, the "Street to Gallery" group, Arjun Kalyanpur, Ailun Sai, and Michael Kenney,  present The Street Artists' Toolkit -- three speculative artifacts that enable up-and-coming street artists to make, sell and legally protect their work.


RESEARCH, RESEARCH, RESEARCH


Research share with Ideo employees

Starting with in-depth research that focused on the needs of street artists as they transition into paid work, we interviewed several prominent players in the street art gallery scene, notably Victor Fung, co-founder of Klughaus Gallery in Brooklyn, and Charles Edwards, the founder of Pure Evil Gallery in London.

Using several make-and-prototype methods, we synthesized our research into design insights that reveal how street artists move into a gallery setting and where they may get stuck in that process.

Our research culminated with a designed sharing session, where we made a choose-your-own-adventure game that simulated the decisions that face a street artist as they move toward the gallery setting, and the consequences that may come from making certain decisions.


GENERATING IDEAS


Using our research insights as a starting point, we began to distill our knowledge into designed artifacts and content that could help a struggling street artist move into a gallery, or corporate setting that allowed them to do what they love for living.

Over the course of several brainstorming and ideation sessions, we settled on three design interventions that would address the three major problems for up-and-coming street artists: protection, sales, and creation.


PROTOTYPE AND BUILD


Our prototyping took many forms. From shop tools and wood stain, to exacto knives and digital prototyping, we used all of the implements at our disposal to create multiple iterations of our concepts in order to perform legitimate and high-fidelity user tests.

These user tests helped us to refine each successive prototype until we honed in on the final form of our designs. Once completed, we settled in for the final presentation: a gallery show that was attended by more than 100 artists, curators, journalists, and designers. 


HAVE A PARTY. INVITE ARTISTS.